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project: short film publicity campaign
The Brief
Tara Dean, a film producer, approached Cheeky Lobster with this exciting challenge to create publicity materials for a short film "A Higher Agency". The project ranged from designing media pack and a film poster to creating film web site, a postcard and an invitation for a media party.The Process
Cheeky Lobster team worked closely with the producer and the film director Oliver Cheetham to ensure the style of the designs matched the film's atmosphere.
Special attention to all details was sustained throughout the process, from commissioning a photographer to produce additional imagery for the poster matching the film stills through designing custom fonts to creating everyday but at the same time mysterious street image for the web site. We put a considerable effort to compress flash animation to keep file sizes low but at the same time producing visual quality to meet style established in the film.
The film makers put their trust in our creative skills and let us create surreal and mysterious designs setting a tone and atmosphere for this dark comedy. Cheeky Lobster paid special attention to creating seamless branding that covered the media pack, the film poster, the web site and all additional designs.
